Comapany Magazine

Company Magazine

Genre- Is a monthly fashion, celebrity and lifestyle magazine.

Production House- Company magazine, published by the National Magazine Company, is one of the largest digital publishers in the UK. Their reach extends to 1 in 4 UK women and 1 in 6 UK adults. The portfolio comprises 20 magazines and 20 digital properties. Hearst Magazine UK is the trading name of National Magazine Company Ltd, established in 1910 by William Randolph Hearst and is a wholly owned subsidiary of Hearst Corporation, one of the largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, Internet businesses, TV production and distribution, newspaper features distribution and real estate.

Producer-

It celebrated its 30th birthday in 2008, and in that time has had only six editors: Maggie Goodman, Gil Hudson, Mandi Norwood, Fiona Macintosh, Sam Baker, and the current editor - Victoria White.

Fiona McIntosh, the founding editor of Grazia magazine, and is to join online designer fashion e-commerce website My-Wardrobe.com as a consultant. She is a also a former editor of Elle, Company and the London Evening Standard's ES magazine, is to take on a newly created role as consultant creative director at the online fashion retailer

Victoria white previously worked on women’s magazine called B as deputy editor. She was there for two years before the magazine closed down and she got the opportunity to move to company.

Content-   This magazine’s content is mainly about fashion. It has four different sections about fashion. The first one is street style spy, which is where they go out, and look at what the general public are wearing each month and what has changed in the fashion world. They also look at what people are wearing to London fashion week and New York fashion week to see how the style is different. The next category is hot high street fashion. This is they see what each shop is selling and which shops have the cheapest deals. Thirdly they have a section were they look at what the hottest celebrities’ are wearing and see if they can steal their style but for a cheaper amount. Finally they have shoe of the week, were they see what the most popular shoe is and show you were you could get one that looks the same but buy a different brand and it may be cheaper. Apart from the fashion aspect of the magazine they also have a beauty where they give the best beauty tips to young teenagers. They also have a sex and advice page where people write in with their problems, which are mostly about relationship problems, general life and sex.

Style Production-  On the front cover of each company magazine they have a different celebrity each month, these celebrity’s are mainly women as it will attract the female target audience. The font on the magazine is very feminine

Target Audience- This magazine it sells itself to a female target audience with its fashion articles and interviews with female artists that are also role models to the potential female customers.