Company Magazine
Genre-
Is a monthly fashion, celebrity and lifestyle magazine.
Production
House- Company magazine, published
by the National Magazine Company, is one of the largest digital publishers in
the UK. Their reach extends to 1 in 4 UK women and 1 in 6 UK adults. The
portfolio comprises 20 magazines and 20 digital properties. Hearst Magazine UK
is the trading name of National Magazine Company Ltd, established in 1910 by
William Randolph Hearst and is a wholly owned subsidiary of Hearst Corporation,
one of the largest diversified media companies. Its major interests include
magazine, newspaper and business publishing, cable networks, television and
radio broadcasting, Internet businesses, TV production and distribution,
newspaper features distribution and real estate.
Producer-
It
celebrated its 30th birthday in 2008, and in that time has had only six editors:
Maggie Goodman, Gil Hudson, Mandi Norwood, Fiona Macintosh, Sam Baker, and the
current editor - Victoria White.
Fiona
McIntosh, the founding editor of Grazia magazine, and is to join online
designer fashion e-commerce website My-Wardrobe.com as a consultant. She is a also a former editor of Elle, Company and the London
Evening Standard's ES magazine, is to take on a newly created role as
consultant creative director at the online fashion retailer
Victoria white previously worked on women’s magazine called B as deputy editor. She
was there for two years before the magazine closed down and she got the
opportunity to move to company.
Content-
This magazine’s content is
mainly about fashion. It has four different sections about fashion. The first
one is street style spy, which is where they go out, and look at what the
general public are wearing each month and what has changed in the fashion
world. They also look at what people are wearing to London fashion week and New
York fashion week to see how the style is different. The next category is hot
high street fashion. This is they see what each shop is selling and which shops
have the cheapest deals. Thirdly they have a section were they look at what the
hottest celebrities’ are wearing and see if they can steal their style but for
a cheaper amount. Finally they have shoe of the week, were they see what the
most popular shoe is and show you were you could get one that looks the same
but buy a different brand and it may be cheaper. Apart from the fashion aspect
of the magazine they also have a beauty where they give the best beauty tips to
young teenagers. They also have a sex and advice page where people write in
with their problems, which are mostly about relationship problems, general life
and sex.
Style
Production- On the front cover of each company magazine
they have a different celebrity each month, these celebrity’s are mainly women
as it will attract the female target audience. The font on the magazine is very
feminine
Target Audience- This
magazine it sells itself to a female target audience with its fashion articles
and interviews with female artists that are also role models to the potential
female customers.
