Wednesday 5 December 2012

tom dowler


Assignment: The Music Industry-New Band/Artist Proposal


The name of our artist is Tom dowler and his stage name is dynamic. His genre of music is dance and he is a dj. He is from London and he grew up with this type of music, so he thought he could make his own. His visual style is casual jeans and t-shirt’s for when he’s preforming gigs. His music influences are disclosure, SBTRKT, sub focus, Julio bashmore, mosca bondax, George Fitzgerald and the xxxy. His merchandise is t-shirts, headphones and hoodies. His merchandise will have his logo on it and will be sold at his gigs, as well as online websites. His target audience is 18-30 year olds, because the genre is quite is chilled and upbeat at the same time. It wouldn’t appeal to an older audience, because it’s quite an electronic party song that you would dance to. He hopes to tour with disclosure in the future and maybe collaboration. He wants people to enjoy his music and feel a happy vibe whilst they listen to it.


Evaluation


Evaluation

For this assignment were asked to create a new band/artist with various graphics tasks. When we first received this assignment we were concerned about first of all who were going to use for our pictures and second of all weather to make a band or a single artist. We came to the decision that we would create single artists because the genre, which was, chilled garage house dj was easier to use a single person, because you don’t see many DJ’s in pairs.
   We then came up with the basics of our artist, his real name is Tom dowler but his stage name is Dynamic we chose this because it was edgy and it’s something people will remember.  We then made four different logos, all of them were very different and to help us decide which one to choose we carried out a focus group. I think one of our weaknesses was our focus group because it didn’t really go that well, because the people in the group weren’t really responsive and didn’t give us the greatest of feedback. After our focus group we evaluated our feedback. We mostly got positive feedback about our artist, a lot of them said that our artist had commercial potential and they would listen to our artist music.
       One of our strengths was when we had all our research we went around the college to find someone appropriate to be our artist. We found a model in the drama department, and he was happy to pose for our pictures. We were very happy with the pictures we took, because he was the kind of guy we had in mind for our artist. We then edited them on Photoshop, and changed the colour to black and white. We came up with the idea to have one main picture and then have three more pictures behind fading slightly.  We came up with this idea because it was different and worked really well as a cd front cover. I think the faded pictures show the different personality of his music. After this we then made our poster which is the same as the album cover but just says ‘’ album to come soon’’ I think this was a weakness of ours because we didn’t know whether to do something completely different for the poster. We are happy we chose the same as the album cover because people would know what to expect when the album comes out.
             Overall I think we managed our time effectively because we were organised and both had different things to do, so things we were getting done on time. We are both happy with our final submission; it’s turned out how we imaged it to. We are happy that we have created an artist that has a lot of potential and will be successful. If we could change anything about our assignment it would be to do another focus group and get better and different feedback.  I think it would of helped us more with the final product.